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  • Medicine in the Moment

    Working to change healthcare for the better

    Explore how life science companies can engage clinicians in more meaningful and impactful ways by leveraging the understanding of today's clinician workflow.

    Latest Evolution in Healthcare: Collaborative IQ

    Author: Donato Tramuto, Chairman and CEO, Physicians Interactive

    Why is the healthcare industry lagging technologically?

    In a world of digital information, cutting-edge technology, connection, integration, information sharing and collaboration – all of which have transformed virtually every industry – I ask myself, why hasn’t the healthcare industry caught up? When so much advanced technology exists today, why aren’t we leveraging it in healthcare?

    In my opinion, there are two main obstacles that have been preventing the medical industry from tapping into this unharnessed treasure.

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    Posted in Blog

    When the Connection Is Real: Closing the Loop of Emotional mHealth Engagement

    By John de Souza, President of Consumer Business, Physicians Interactive

    “Successful emotional engagement isn’t just the connection you strive to create with your users; it’s also the connection they create with you.”

    Grab a tissue. Trust me on this.

    Next, plug in your headphones and watch the video below. It’s worth all three minutes and twenty-four seconds of your day.

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    Posted in Blog

    10 Best Practices for Pharmaceutical Marketers Leveraging e-Rx and EHRs

    Ten Takeaways from the CBI e-Rx EHR conference session entitled “Peer Insights on Challenges, Goals and Best Practices for e-Rx and EHRs,” featuring:

    Matt Barry, Assistant Director, Urology Marketing, Astellas

    Terry Coleman, Manager, Market Access, e-solution, Allergan

    Lisa Flaiz, Group Product Director, Digital Marketing, Janssen

    Emelyn Maravilla, Director, Multichannel Marketing, Boehringer Ingelheim

    Andrew Baker, Executive Director, EHR and Marketing, Physicians Interactive

    As it was stated many times at the recent CBI e-Rx EHR conference in Philadelphia, electronic health records (EHRs) are the “wild west” right now. Every agency, partner, and pharmaceutical company is headed into unchartered territory – a territory that is growing year over year – with 63% of U.S. physician offices using EHR software as of January 2015, according to SK&A.  Read More

    Posted in Blog

    4 Ways to Achieve Lasting mHealth Engagement

    By John de Souza, President of Consumer Business, Physicians Interactive

    On March 17, 2015, I had the pleasure of speaking in a Future15 session at South by Southwest® (SXSW®) Interactive in Austin, Texas. My talk, “First Date to I Do: 4 Keys to mHealth Engagement,” covered ways to create a compelling app experience through various engagement strategies, including those that have proven successful for MedHelp.

    Companies want engagement. Apps need it to survive. But what’s often missing is an understanding of what engagement really means. And that understanding is key to deciding how to best foster it.

    There is no silver bullet, no one-size-fits-all solution for every mHealth app or company. Building engagement is a diverse, multi-faceted, and—importantly—an ongoing process. At MedHelp, we’ve experimented with many different approaches, and continue to try new ideas and refine our thinking. Read More

    Posted in Blog

    “Putting the ‘Health’ back in ‘mHealth’: 3 Game-Changing Innovations that Are Saving Lives”

    Author: Bonnie Schirato , Chief People Officer, Physicians Interactive

    Ask any tech-savvy layperson to describe mobile health, and they will mention sleek, high-tech wearables and smartly-designed activity-trackers. Companies like Fitbit, Apple and Nike have successfully bestowed a sense of style upon the industry; and, as more players compete, newer products with flashier design and higher functionality are flooding the marketplace. This deepened focus on bells and whistles has convinced much of the world that discerning gadget enthusiasts are the target audience for mobile health. Yet, a look beyond the glossy façade of mainstream products, which range from apps detailing yoga positions, to sleep trackers, to designer jewelry with biometric monitoring, brings the vernacular use of the term “mobile health” into question. Read More

    Posted in Blog

    Healthcare Deserts


    Author: Donato Tramuto, Chariman and CEO, Physicians Interactive

    We hear frequent media reports on food deserts—rural towns or urban areas without access to fresh, nutritional and affordable food. Yet, healthcare deserts, an equally concerning crisis plaguing millions worldwide, seldom receive such exposure. Healthcare deserts are areas across the globe where quality healthcare is severely limited or is simply nonexistent.

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    Posted in Blog

    Giving Employees What They Want: How Employers Can Partner with Leading Providers to Deliver mHealth Benefits

    Author: Bonnie Schirato, SVP Human Resources and Administration, Physicians Interactive

    As mHealth technology floods the consumer marketplace, the patient’s role in managing his own health is advancing at an unprecedented rate. Products range from wearables, to smart garments, to phone apps, to connected devices like body weight scales and medication trackers, and give patients the autonomy to streamline management of their personal health. Though many agree that it’s time for employers to incorporate these solutions into their employee benefits packages, not all employers are aware of corporate programs offered by leading providers. Well-known consumer-space players—Fitbit and MapMyFitness—have both created inroads to allow employers to facilitate access to employees. Enterprise solutions like our own Red Urchin platform allow employers to group and grant access to many leading wellness products within a cohesive employee portal.

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    Posted in Blog

    What Pharmaceutical Marketers Can Learn From Perfectionists

    Guest Author: Ken Locicero, PhD. Vice President, Physicians Interactive

    Hey, Product Manager… Are you pursuing success? Or fleeing failure?

    In the late 90s, I had the chance to research and publish on Perfectionism. It’s a broad area and very entertaining. Everyone always seem to know who the perfectionist is in their family, work group, or social group (if they don’t readily identify themselves as a perfectionist), and some interpretation of what it means to be a perfectionist. However, if you cull down to the core of perfectionism, it’s really about simply setting very high standards.

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    Posted in Blog

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