Explore how life science companies can engage clinicians in more meaningful and impactful ways by leveraging the understanding of today's clinician workflow.
By John de Souza, President of Consumer Business, Physicians Interactive
On March 17, 2015, I had the pleasure of speaking in a Future15 session at South by Southwest® (SXSW®) Interactive in Austin, Texas. My talk, “First Date to I Do: 4 Keys to mHealth Engagement,” covered ways to create a compelling app experience through various engagement strategies, including those that have proven successful for MedHelp.
Companies want engagement. Apps need it to survive. But what’s often missing is an understanding of what engagement really means. And that understanding is key to deciding how to best foster it.
There is no silver bullet, no one-size-fits-all solution for every mHealth app or company. Building engagement is a diverse, multi-faceted, and—importantly—an ongoing process. At MedHelp, we’ve experimented with many different approaches, and continue to try new ideas and refine our thinking. Read More
Author: Bonnie Schirato , CPO, Physicians Interactive
Ask any tech-savvy layperson to describe mobile health, and they will mention sleek, high-tech wearables and smartly-designed activity-trackers. Companies like Fitbit, Apple and Nike have successfully bestowed a sense of style upon the industry; and, as more players compete, newer products with flashier design and higher functionality are flooding the marketplace. This deepened focus on bells and whistles has convinced much of the world that discerning gadget enthusiasts are the target audience for mobile health. Yet, a look beyond the glossy façade of mainstream products, which range from apps detailing yoga positions, to sleep trackers, to designer jewelry with biometric monitoring, brings the vernacular use of the term “mobile health” into question. Read More
Author: Donato Tramuto, CEO and Chariman, Physicians Interactive
We hear frequent media reports on food deserts—rural towns or urban areas without access to fresh, nutritional and affordable food. Yet, healthcare deserts, an equally concerning crisis plaguing millions worldwide, seldom receive such exposure. Healthcare deserts are areas across the globe where quality healthcare is severely limited or is simply nonexistent.
Author: Bonnie Schirato, SVP Human Resources and Administration, Physicians Interactive
As mHealth technology floods the consumer marketplace, the patient’s role in managing his own health is advancing at an unprecedented rate. Products range from wearables, to smart garments, to phone apps, to connected devices like body weight scales and medication trackers, and give patients the autonomy to streamline management of their personal health. Though many agree that it’s time for employers to incorporate these solutions into their employee benefits packages, not all employers are aware of corporate programs offered by leading providers. Well-known consumer-space players—Fitbit and MapMyFitness—have both created inroads to allow employers to facilitate access to employees. Enterprise solutions like our own Red Urchin platform allow employers to group and grant access to many leading wellness products within a cohesive employee portal.
Guest Author: Ken Locicero, PhD. Vice President, Physicians Interactive
Hey, Product Manager… Are you pursuing success? Or fleeing failure?
In the late 90s, I had the chance to research and publish on Perfectionism. It’s a broad area and very entertaining. Everyone always seem to know who the perfectionist is in their family, work group, or social group (if they don’t readily identify themselves as a perfectionist), and some interpretation of what it means to be a perfectionist. However, if you cull down to the core of perfectionism, it’s really about simply setting very high standards.
Author: Donato Tramuto, Chairman & CEO, Physicians Interactive
In an industry capturing nearly $3 trillion in revenue, with annual profits of major players in the hundreds of billions, the grim reality of global healthcare is barely to be believed. A World Health Organization (WHO) study about top causes for premature death unveil a laundry list of preventable diseases and easily treated conditions. This isn’t news to the industry—so why haven’t highly profitable companies done more to improve global health?
Author: Bill Paquin, Chief Revenue Officer, Physicians Interactive
How many companies are leveraging data intelligence platforms and other technologies to reach prescribing physicians and potential consumers? And, how precise are these technologies?
By Ulya Khan, Chief Operating Officer, Physicians Interactive
When patients forget to take their medication, or fail to take it consistently, the cost to patient health, and the resulting financial costs to our healthcare system, can be significant. The issue of compliance—taking medication as directed—and adherence—remaining on a prescribed drug therapy—have a symbiotic relationship in producing both perceived and actual results. Three mHealth innovations have emerged which, despite their fundamental simplicity, hold the potential to have a big impact on both. Though these innovations are not mutually exclusive (that is, apps may contain components of all three), the basic qualities of each stand to change patient outcomes and address compliance and adherence challenges impactfully.